RUPERT MURDOCH’S MEDIA EMPIRE EXPANSION

Published: 2021-07-25 23:15:06
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IntroductionRupert Murdoch is a celebrity as a result of being a man behind one of the successful media in the world and as an exemplary scholar for individuals pursuing cultural and media studies. Murdoch has created a large media business empire despite having a humble beginning which has made many researchers and scholars to follow his political intrigue and business dealings. The Murdoch business empire has caused economic, political, and social ripples in many parts of the world. Convergence of global media technologies, as an essential aspect of the institutional change is represented as a “murdochinization” the name that originated from Murdoch influences in the media business. The success of Murdoch organization is independent on the financial and political institution; therefore, scholars and researchers have developed more interest his New Corporation. Murdoch becomes a managing director of Australia’s New Limited at the age of 21. In 1979, Murdoch founded the second largest media company called the New Corporation. He has occasionally increased his market share through continuing buying of smaller publishing and media business. However, he is involved in politics, social, and economic push to bring equality in Australia. Murdoch has brought radical change both in Australia and the entire world sector. Therefore, this essay aims to chart out the path Rupert Murdoch has sailed up to being a renowned personality in the media industry as an influential person. The paper will achieve the above objective through giving a concise description of the Rupert Murdoch history.The Inheritance of Family BusinessRupert completed his studies in 1952. His father died after Rupert finished his studies in England. His father controlled Australia largest newspaper corporation but he owned a few shares. Furthermore, funds of the family was used to settle both the death and debt duties. The family of Rupert later inherited a radio station, The Sunday Mail, and The Adelaide News (Gilding 2005). Lord Beaverbrook, an old friend of Rupert’s father, gave Rupert a job at Daily Express. He was hired as a sub-editor. The position aimed to impart him with relevant experience needed in the media industry. Rupert Murdoch took charge of his inheritance in September 1953. The News and The Sunday Mail was about to become bankrupt when Rupert took the position of the chief editor. His enthusiastic work in all the department branded him a name as “boy publisher” at the age of 22. Every employee resolved to work hard to keep his pace since he was regarded as the person with whirlwind kind. A new challenge emerged in the early 1960s when The Adelaide News was thriving (Arsenault & Castells 2008). The former employer of Rupert’s father called Peckers was behind the move to chase the “boy publisher” and close The Adelaide News in the media industry. Nevertheless, Murdoch retaliated strongly on the Pecker’s action to chase him out of the Australia media industry. In the end, Rupert’s business benefited since Sir Frank Packer retreated and requested the two business to merge and managed by the “boy publisher.”Activities in Australia and New ZealandIn 1956, Murdoch purchased the New Idea that publishes Melbourne weekly magazine as a first attempt to expand his business. He transformed the business into a situation where it becomes financially stable and later acquired The Sunday Times that was owned by Perth. However, the board of directors of Adelaide News was against the idea of acquiring the Sunday Times, since it was located at the outcast of Adelaide, which will pose a major challenge in its management (Dascher & Jens 1999). Murdoch ensured the Perth newspaper rejuvenate from rags to riches so that he can prove a point to the board of directors that the move was right. He was again branded the name “publisher of sensation” because he made sure every corner of Australia receives the newspaper regardless of the cost. “Conception of a Monster, Leper rapes Virgin” were the common sensational blood-freezing headlines in the newspaper of Murdoch. This new strategy that was implemented by Murdoch worked well since it took the lead in Australia market.Murdoch becomes more interested in the entertainment world which made him venture into television in the mid-1950s. He was able to anticipate the changes that technology will bring to the entertainment industry. In 1957, Murdoch bought one channel immediately after the first television was launched in Australia. He decided to study internal mechanism in the United States to the facilitated smooth running of the channel 9. He made sure the channel is licensed and acquire programs packet. Murdoch had a great interest in the U.S Strip Street and the Culture when he first stopped in Las Vegas (Thomas 2006). Leonard was the first Murdoch’s mentor in the broadcasting business. He was the chairman and the founder of the American Broadcasting Company. Leonard had a contract with Disney and made him an important public figure specifically as a magician. Murdoch needed a way that will ensure Leonard continue supplying television programs to channel 9, so he decided to sale 6% of his new corporation to him. After completing the new studies in internal mechanism and meeting Leonard, he had a new thrilling perspective in the entertainment industry, which he intended to create a “TV Guide’ with an Australian identity. He mandates collaboration between channel 9 and the newspaper in the news broadcasting. The TV channel gains more fame which facilitates the expansion of Rupert Murdoch Empire.In the 1960s, Murdoch continued expanding his company to cover all the Australian market. The Sidney’s tabloid The Daily Mirror was one of the businesses bought by Murdoch in 1960s (Griffen-Foley 2002). The Daily Mirror also gained popularity in Australia since it was dealing with erotic publication and criminal chronicles. One of the greatest achievement in 1964 made by Murdoch was the release of a nation-wide newspaper called The Australian. In 1972, approximate 75,000 issues were in circulation. The success of Rupert Murdoch in Australia was thriving in TV channels, magazines, covering newspaper, and personal business. He gains the ownership of the Sunday Telegraph and Daily News initially owned by Parker family in 1972 (Bye 2006). Murdoch success in the media was a conservative political agitation tool and a decisive force in the Australia market.ReferencesArsenault, A & Castells, M (2008), ‘Switching power: Rupert Murdoch and the global business of media politics: A sociological analysis’, International Sociology, vol. 23, no. 4, pp. 488-513.Bye, S 2006, ‘TV Memories, the Daily Telegraph and Ton: ‘First in Australia’’, Media International Australia incorporating Culture and Policy, vol. 121, no. 1, pp.159-173.Dascher, PE & Jens, WG 1999, ‘Executive briefing: family business succession planning’ Business Horizons, vol. 42, no. 5, pp. 2-2.Gilding, M 2005, ‘Families and fortunes: Accumulation, management succession and inheritance in wealthy families’, Journal of Sociology, vol. 41, no. 1, pp. 28-45.Griffen-Foley, B 2002, ‘The Fairfax, Murdoch and Packer dynasties in twentieth-century Australia’, Media History, vol. 8, no. 1, pp. 89-102.Thomas, T 2006, ‘Australian TV 50 years on. Media International Australia incorporating Culture and Policy, Vol. 121, no.1, pp.189-198.

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