Anti-Aging by Amanda Hess

Published: 2021-07-30 06:50:05
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Category: English

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Article CritiqueThe Ever-Changing Business of ‘Anti-Aging’ is an article written by Amanda Hess on the ever going debate of aging and ageism. A few years ago I had a chance of reading a book on aging written about two thousand years ago by a Roman philosopher Seneca on old age. Seneca tried to convince his generation about the luxury of being old. He gave list arguments regarding old age and its benefits. It was a courageous text, full of hope and love for life. The point of referring to Seneca is to emphasize the fear about death that was present in his age, it is probable that the young people of that time disgusted old age. We as human are unique because we have sense of loss of time; we know that we are going to die. Albert Camus says that the knowledge that we are going to die makes life a joke. We are afraid and this fear is real. Death is the ultimate reality of our existence. We don’t want to die and we don’t want to get old. The Ever-Changing Business of ‘Anti-Aging’ is about this impending fear of death and ugliness that comes with age and the foolishness of 21st century’s human to recognize its fears.The article focuses on the consumerist approach towards aging, the anti-age movement and ‘the end of anti-aging’ and also the ever evolving euphemisms the beauty industries have been using since mid of 20th century. She goes on to tell the hypocrisies of the cosmetic industry when at one hand they are promoting ‘anti-aging’ products and on the other hand they are suggesting embracing old-age. Furthermore, she gave a very thoughtful overview of the past century’s obsession with youth and fear of aging. Furthermore she gives a very thoughtful opinion on old-age suggesting the only cure for old age is death but we are unable to accept this inevitable end. In this culture she says being old is “to be erased — to be deemed irrelevant, disappear from magazine covers and popular films and get tucked away into facilities, managed and cared for.” She goes on express the corporate interests of making money by selling products that they deemed as scientifically approved.Therefore, these companies make money and they will keep on as ‘Every woman is always getting older’. She also tells the main stream ugly advertisement tricks developed to ‘exploit generational mood swings concerning how a woman should be’. Amanda argues that in 70s the ads were made to humiliate women but now in our time these campaigns are ‘framed’ to inspire old age. She also critiques the foolish attempt of removing the signs of old age is considered as an ‘accomplishment’ and ‘a virtue’. She continues to highlight the duplicitous position of the people involved in this campaign. She ends her article with this defining statement that captures her whole point: “We nod and agree that we should embrace our wrinkles while quietly understanding that none of us, individually, want to be the one who actually looks old.”As far as the journalistic style is concerned, Amanda is bold and daring as well as honest in her expression, she highpoints a culture destined to consumerism while unable to accept the most potent realities of life and more specifically death. Second, the article is investigative as she links the present issues with the past and made very beautiful link that help in understanding the current malaise that was ever present in this culture and now it has taken a new shape. Third, the information is factual and it is not manipulated, it is objective and accurate. I find this article very effective; it has an efficient style as well as powerful subject matter.I find this article very realistic and perceptive. I think I can empathize with the writer’s point of view. Her position on the concept of aging is not sentimental nor dramatic but real. We must accept it and embrace it that this is the essential reality of our lives; we are born so that we can die and the goal of life is aging and death. We are matter in motion subjected to decay and decomposition. It is the rule of nature and according to Amanda Hess we cannot control nature, and hence we cannot reverse our facial features resulting from aging.As I have already expressed my feelings and my rationale regarding the strength of the article. As far as the shortcomings are concerned I think the language could have been simpler. There are many high frequency words that could have been replaced with simple layman language. This is the reason that Amanda’s article might have a few audiences; the article is not directed to the masses but a selected upper middle class audience. One can argue that the article is a critique of the upper middle class and elite class obsession with beauty standards and the fear of old-age. ‘Intermittent fasting’, ‘blood transfusion from teenagers’ and ‘human growth hormones injections’ are only affordable it you a rich businessman in America or a wealthy Hollywood star. We disgust to face the immoral boundaries we can cross in order to fight against old-age and death. And the cosmetic industries are busy in categorizing every product as natural and scientific to justify their exploitation. Amanda depicted the present day dilemmas our culture and its inability to understand the core nature of the situation

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